What can Yahoo Learn from Google?

internet marketing tools, seo tool, social media marketing, Earlier this year I noticed an exodus of marketers, techies and PR types flocking towards Google+. Along with their experience and interests they brought conversations, content and insight to the table which helped Google+ reach new heights of activity. Google+ also received a lot of flak for its slow adoption rate, when in reality it’s actually one of the fastest growing social networks out there! But how did they do it?

Google+ built a creeping strategy around the assumption that their incentives would attract a certain type of person. Their target market shared mutual interests for marketing, PR, technology, and blogging. Together the users of Google+ proudly create, share and +1 content because Google rewards it’s users with SEO benefits from +1’s and higher exposure through Authorship. Writers are also very eager to have their faces beside their work as it increases familiarity and works towards a sense of credibility and trust with the specific author.

I’m sure all of you know that Yahoo recently acquired Tumblr and is showing signs of having learned from Google’s creeping strategy. But instead of going after the techies and marketing types it’s focusing its reach on the creatives of cyberspace.

While marketers are said to a harmonious blend of scientist and artist it’s evident by the platforms being fought for that you can’t find a harmonious blend of interests in a single platform. While Google is building its foundation of users at an alarming rate, Yahoo is strategizing against its competitors by claiming a very valuable resource: creativity.

Even though their contributors are painfully tacky in their articles I haven’t lost faith in this old gem, Yahoo –because with the help of Tumblr finding creative writers will be a cinch.

Author: Anthony Baisi

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The New Social Network

Social websites and networks have evolved to offline communities as young Vancouver tech firm reaches their market in a whole new way. After just launching in January, My Viral Web has been creating a memorable impact in their city and in their online communities. They are achieving this by helping their community and networks reach out and build relevant and beneficial connections in their area.

My Viral Web noticed a gap between small to medium sized business and successful online marketing strategy. They realized that the gap existed because people are often uninformed, misled, or simply nervous about diving into the realm of online marketing. To be honest I still see a lot of established businesses hesitate before they decide to implement social media marketing or email campaigns in their own strategy. The young tech firm then decided to form Vancouver’s Online Marketing Specialists on Meetup.com to properly educate and direct those interested.

By creating offline connections from utilizing the reach of online communities My Viral Web is able to provide educational direction for interested entrepreneurs. While hosting guest speakers who are experts in their own industries they create a diverse and knowledgeable network in their own city. Working with other successful entrepreneurs in the city or with acknowledged professionals they attract groups of 40 or 50 to their events. These guest speakers share their stories of success including the hardships, the lessons they learned and of course, their tips and tricks.

My Viral Web believes that Vancouver is rich with entrepreneurial spirit and they simply want to provide them with the right tools for achieving their goals. The idea has received a very warm welcome from their local community as they plan to continue with the traditional approach of building that genuine word of mouth momentum. Affiliating themselves with those close to them they intend on winning over their city by offering a fun, engaging and educational experience for their audience.

Vancouver’s Online Marketing Specialist’s next Expert Series event will feature the co-founder of Vancity Buzz, Karm Samul. Vancity Buzz is an inside source of local happenings that was formed in 2008 and has experienced tremendous growth since then. The event is scheduled for March 21st at 6:00pm at My Viral Web’s new office: Penthouse Suite – 1199 West Hastings.

If you’re in the tech industry, keep your eye on Vancouver.

Author: Anthony Baisi

Facebook Slams Twitter: Stonewalling Spurs Social Media Melee

4792969199_ae396dbfbfSocial media just got more interesting as Facebook stonewalls Twitter’s Vine application from integrating with its own platform. This sparring match first began when Twitter blocked Instagram links from opening directly on its site. Now irked, Facebook moved to close access to Yandex, the Russian social search app, as well as Voxer’s messaging service.  With a start like this, 2013 could prove to be a conflicting year for social media as the big get bigger and the walls get higher. This trend for independence has businesses in the tech industry pushing for widespread services of their own. The movement is evident with actions like Google going social, Facebook introducing Graph Search and acquiring Instagram, Yahoo acquiring Flickr, and Twitter introducing Vine. In contrast, these portfolio upgrades also come with a negative side as they build walls between platforms curbing the openness and integration of their user’s media.

While Android finds satisfaction in higher levels of openness companies like Apple have made the choice to become more independent. Apple’s iOS6 walled off Google Maps and continued to launch their own map application for its users. However, most users found this to be a downgrade and opted to install Google Maps anyways. Google’s CEO, Larry Page stated that they found greater success with getting their product out there on the web, but now with many new platforms it feels like they are taking a step backwards. This happens because companies are trying to wall everything off, seeking a superior social platform while impeding on the rate of innovation.money hungry

When it comes to social media companies the people are the product and as such we build the company’s reputation and credibility. What makes sharing media more enjoyable is the compatibility between said platforms allowing us to share with our entire network. Users expect their customer experience to be able to be spread throughout all chosen channels of service. But when Facebook blocks compatibility from complimentary companies such as Voxer and Vine they diminish the enjoyment and usefulness of their own service.

As the battle continues for the one stop, superior social network Facebook’s size and social information search makes them a clear contender. But, applications like Graph Search encourage rising concern for how social networks will actually use our private data. A sure guess is to say that these companies will continue to fight for openness and will be under close examination by privacy advocates.

Author: Anthony Baisi