16 Easy Offsite SEO Tips for 2013

In the last article we talked about website marketing and the benefits of orank-highernsite search engine optimization. Today we are going to explore some offsite SEO practices for increasing visibility on search engine result pages. An emerging theme I’ve been encountering online is the push for diversification. That includes diversifying your anchor text, link profiles, traffic sources and your overall strategy. This will help in broadening the realm of interest and increase the chances of connecting with prospects. Keep this suggestion in the back of your mind while going over the recommended SEO tasks.

When comparing onsite and offsite SEO you have to keep in mind that they both play vital roles in your website’s visibility. If you recall the image from the prior post if was of an iceberg with the exposed part of the ice representing onsite and the submerged part representing offsite.  This means that while they are complementary and of the same approach there is a lot more to offsite optimization. While completing the tasks below keep in mind that you want to be building your presence online so that search engine crawlers can recommend your website in confidence. If these spiders find that your website has a lot of credible mentions they will in turn refer your website by ranking your site higher in SERPs.

1.       Article Marketing – Choose keywords, create a catchy title, and use proper structure
Try: Ezine and Goarticles

2.       Setup a Blog – Create an internal blog for your website and don’t over promote yourself, offer your visitors content they will find helpful or applicable

3.       Go Social – Setup Facebook, Twitter, Linkedin, Google+, Youtube, and many more, be consistent when you post relevant and engaging content

4.       Try publishing short educational Ebooks/PDF reports –  Create useful resources and brand the pages with your log

5.       Web directories – There are a lot of free online directories and it helps to get some publicity
Try Viesearch, DMOZ, and Jayde

6.       Discover forums – Become a member of some relevant forums and offer insight and share your industry tips

7.       Comment in Blogs – This is a great way to build some relationships with fellow bloggers and it could eventually lead to some good links

8.       Try a PPC Campaign – Explore Google Adwords and take advantage of their simulator feature for practice

9.       Submit to Social bookmarking websites – Try and refer people to your blog posts as they should include the most unique and engaging content
Try: Digg, Reddit, StumbleUpon, The Web Blend

10.   Explore Multimedia (Slideshare, YouTube, Pinterest, Prezi, Flickr, Instagram) – Develop presentations/video on product use or frequently asked questions, post pictures and relevant content on photo sharing sites

11.   Discover online communities Google+, Facebook – Become a member or communities and setup your own to share interesting articles and to ask/answer industry questions

12.   Guest Blog – Try guest blogging on websites, you could even offer guest blogging in your company blog

13.   Localize your content, Google maps, local directories – Get your website on Google maps and make sure you check out local directories

14.  Post answers in Yahoo Answers – It’s beneficial to occasionally check out Yahoo Answers and try to offer some answers relevant to you competitive advantage

15.   Develop a Wiki Sandbox—and publish it – This is a longer process but definitely worth it and it has the potential to lead to some good links

16.   Press releases – Write some press releases on company news and get the word out there
Try: 1888pressrelease

Together mentioned tactics will help you become more visible in SERPs. Remember to keep diversification in mind while developing your links and strategies. Keep your eyes open and if you see your competitors somewhere you aren’t make sure to register and set up camp. It’s highly recommended that you try to be everywhere that your competitors are to ensure further reach.

While some of these tactics are basic approaches to SEO it’s essential that you try and explore as many options as possible in creating awareness. Try and build healthy and lasting relationships in the blogging community and remember which hat you’re wearing when writing. Have fun with it and be natural when personalizing content it will show in your writing style and approach.

Author: Anthony Baisi


Quick Guide to Onpage SEO

Website marketing contains many approaches, to name a few: searonpage offpage seoch engine optimization, email marketing, social websites and analytic tools. However, one of the most important elements is SEO because it allows people to find you based on relevant queries. Let’s face it, when the general population has a question about something they usually turn to Google. We now produce around 4.7 billion searches a day where around 20% of those queries have never been searched before.  It only makes sense that businesses become as visible as possible on search engine result pages.

Completing SEO for your company means that you first need to optimize your on page presence. To begin setting your site up you need to review the following:

  • Proper URL – The URL is very important as it serves to catch the reader’s eye in SERPs it should be descriptive and relevant to your product or service, they should be easy to spell, say, remember and they should also be set up in a logical way. Ex: URLs like www.xyzcompany.com/index.php?987  makes it impossible to guess what the page will contain,  www.xyzcompany.com/blogi makes it clear as to what the page will contain
  • Keywords – Do proper keyword research, edit the list for moderate competitiveness, decide on a primary keyword for title tags and in first paragraphs of content, use variations of this keyword, such as plural or in a phrase
  • Map your website – organize hierarchy of pages to allow for a relationship based approach in assigning keywords, this provides the most proper and relevant placement of assigned keywords and will eliminate competition on your own website
  • Delete Duplicates – Ensure titles are unique and there are no duplicate pages on your website, this is important because search engines will pull the site’s title for each of the page’s meta description, you also want to remove the brand name from internal pages and create more unique titles and try adding no follows to unimportant pages
  • Implement proper indexing – create xml sitemaps that provide search engines with the right information to properly index your website, add a link with ‘related pages or articles’ to your pages, it helps with indexing as well as with visitor engagement and implement missing pagination guidelines
  • Page content ­– Try t to incorporate primary and secondary keywords in content without appearing unnatural, try to bold or italicize keywords using mentioned tags
  • Include Social Media – Try to  include sharing buttons for social media sites that you wish to be affiliated with, this encourages sharing and higher traffic, try mentioning popular influences and collaborators in your website and give them a shout out, by tagging them in your content it encourages a wider network of sharing
  • Html Tags :
    • <Title> – 20 to 70 characters, the primary keyword should appear first, each page should be unique, separate keyword or phrases with ( | )
    • <meta> – 140 to 170 characters, include primary and a secondary keyword in conversational context, meta titles appear in blue in SERPs and descriptions are the excerpt, make them catchy and appealing
    • <alt> – use keywords in alt tags, do not duplicate, should be a phrase or sentence, are used by images for providing search engines information about the image, the file name should be separated by dashes and the alt text should match the file name minus the dashes
    • <a> – use a variation of your keyword, do not duplicate keywords, represent a link which allows the search engines to credit your website with confidence. Ex: you should link to a page covering monitoring tools and analytics with the anchor text ‘monitor tool’
    • <h1> to <h6> – always use at least one <h1> tag, however you can use 3 or 4, always include keywords, try to incorporate the primary keyword in your <h1> tag, the <h1> tag should be at the top of the page and the first thing people see
      Also use: <b> bold <i> italics <p> paragraph

On page seo optimization is the first place to start when building your websites presence. It provides the right information, structure and confidence to search engines so that they can refer traffic to your site.

If you have any other suggestions or tips, please share with us. For the next article we will be covering the external approach to search engine optimization.

Author: Anthony Baisi