What is SEO or Google’s Panda and Penguin? How do they Affect my Page Rank?

Search engine optimization is when you optimize your on-site content as well as your content off-site for Search Engine’s crawlers. Search engines release crawlers that literally crawl the web and look for new data or updates to existing data. The crawlers take this information and report it back to the search engine who then determines how credible a website is based on the quality of on-site and off-site content. However, there are said to over 200 factors affecting your page rank but a large portion of your placement can be controlled through smart content and proper tagging.

There are four sides to SEO and a lot more to Page Rank, however for brevity’s sake we’ll only discuss SEO:

  • Positive On-Site SEO
  • Negative On-Site SEO
  • Positive Off-Site SEO
  • Negative Off-Site SEO

Once the search engine can justify your credibility and quality of content it will reward you by giving you preference in the search engine result pages. The higher the quality the more Google rewards you, and don’t forget about Bing and Yahoo, they like quality too.

Search Engine Optimization really got a jolt when Google released its high quality algorithm, Panda in April, 2011. Even though this algorithm was released in 2011 to improve the quality of search referrals it still continues to remind us that quality is better than quantity.

In April, 2012, Google released another quality algorithm but this one is targeted at decreasing the prevalence of webspam. Google labels webspam as using blackhat techniques to increase web presence through loophole tactics that don’t benefit the user, but rank the website higher than it deserves.

Some blackhat techniques you should note:

  • Keyword Stuffing – overloading your website with keywords resulting in unnatural looking content.
  • Trolling – Creating an emotional or irrelevant response in order to conjure conversation through any means necessary –even being an ass.
  • Link Schemes – excessive link exchanges, buying or selling links.
  • Cloaking – Misleading users and search engines through different content and URL’s, think re-directs.
  • Duplicate Content – Deliberate duplications in order to trick search engines, seriously though? The jokes on you.
  • Hoaxes – Posts and articles that say they will donate, or award a certain achievement for comments, likes, or shares. I know you’ve seen these on Facebook (100,000 shares and this cute baby girl gets a puppy!)

Google’s Panda Algorithm:

Google’s Penguin Algorithm: 

How do we get good page ranking and build solid SEO that reflects our quality and integrity?

How about good old fashioned, quality networking? Try to build relationships with fellow bloggers, marketers and strengthen your network and communications.
Thought leadership, start a blog that allows guest contributors and open commenting. This will allow people to share worthwhile resources and discuss these topics with interested visitors as well as the website’s staff. Eventually, if the content keeps them coming back you will have fostered a community of though leadership. Another branch of Thought Leadership, which includes many of the same elements of is called Opinion Leadership.

You can also subscribe to Google Webmaster Central Blog’s RSS feed to stay update with the latest Google announcements.

Some points to keep in mind:

  • Don’t be afraid to try – Remember what I said about keyword stuffing, produce your content to provide complete and comprehensive information on the subject. Create something that keeps them coming back.
  • Be nitpicky – All errors should be cleared, dead links, grammar, spelling, check facts –remember journalistic integrity.
  • Be yourself – No, no, no copying. No duplicates either.  Be original.
  • Avoid confusion – Yes, flash is cool and so is making money on advertising, but don’t go and let the ads take over your website.
  • Birds of a feather flock together – Try not to post on blogs or sites that seem shady or sketchy (using blackhat techniques). Google will associate those links with your website and this is a good example of negative off-site SEO.
  • Read lots – Finding inspiration is a big part of being original, take time to read, discover new blogs, writers, designers, illustrators, whatever you find remarkable.
  • Be Social – Share your knowledge and don’t be afraid to share your best tactics either. People come to communities like this to learn, we can all reach our goals if we share what we know.

    Author: Anthony Baisi

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16 Easy Offsite SEO Tips for 2013

In the last article we talked about website marketing and the benefits of orank-highernsite search engine optimization. Today we are going to explore some offsite SEO practices for increasing visibility on search engine result pages. An emerging theme I’ve been encountering online is the push for diversification. That includes diversifying your anchor text, link profiles, traffic sources and your overall strategy. This will help in broadening the realm of interest and increase the chances of connecting with prospects. Keep this suggestion in the back of your mind while going over the recommended SEO tasks.

When comparing onsite and offsite SEO you have to keep in mind that they both play vital roles in your website’s visibility. If you recall the image from the prior post if was of an iceberg with the exposed part of the ice representing onsite and the submerged part representing offsite.  This means that while they are complementary and of the same approach there is a lot more to offsite optimization. While completing the tasks below keep in mind that you want to be building your presence online so that search engine crawlers can recommend your website in confidence. If these spiders find that your website has a lot of credible mentions they will in turn refer your website by ranking your site higher in SERPs.

1.       Article Marketing – Choose keywords, create a catchy title, and use proper structure
Try: Ezine and Goarticles

2.       Setup a Blog – Create an internal blog for your website and don’t over promote yourself, offer your visitors content they will find helpful or applicable

3.       Go Social – Setup Facebook, Twitter, Linkedin, Google+, Youtube, and many more, be consistent when you post relevant and engaging content

4.       Try publishing short educational Ebooks/PDF reports –  Create useful resources and brand the pages with your log

5.       Web directories – There are a lot of free online directories and it helps to get some publicity
Try Viesearch, DMOZ, and Jayde

6.       Discover forums – Become a member of some relevant forums and offer insight and share your industry tips

7.       Comment in Blogs – This is a great way to build some relationships with fellow bloggers and it could eventually lead to some good links

8.       Try a PPC Campaign – Explore Google Adwords and take advantage of their simulator feature for practice

9.       Submit to Social bookmarking websites – Try and refer people to your blog posts as they should include the most unique and engaging content
Try: Digg, Reddit, StumbleUpon, The Web Blend

10.   Explore Multimedia (Slideshare, YouTube, Pinterest, Prezi, Flickr, Instagram) – Develop presentations/video on product use or frequently asked questions, post pictures and relevant content on photo sharing sites

11.   Discover online communities Google+, Facebook – Become a member or communities and setup your own to share interesting articles and to ask/answer industry questions

12.   Guest Blog – Try guest blogging on websites, you could even offer guest blogging in your company blog

13.   Localize your content, Google maps, local directories – Get your website on Google maps and make sure you check out local directories

14.  Post answers in Yahoo Answers – It’s beneficial to occasionally check out Yahoo Answers and try to offer some answers relevant to you competitive advantage

15.   Develop a Wiki Sandbox—and publish it – This is a longer process but definitely worth it and it has the potential to lead to some good links

16.   Press releases – Write some press releases on company news and get the word out there
Try: 1888pressrelease

Together mentioned tactics will help you become more visible in SERPs. Remember to keep diversification in mind while developing your links and strategies. Keep your eyes open and if you see your competitors somewhere you aren’t make sure to register and set up camp. It’s highly recommended that you try to be everywhere that your competitors are to ensure further reach.

While some of these tactics are basic approaches to SEO it’s essential that you try and explore as many options as possible in creating awareness. Try and build healthy and lasting relationships in the blogging community and remember which hat you’re wearing when writing. Have fun with it and be natural when personalizing content it will show in your writing style and approach.

Author: Anthony Baisi

Quick Guide to Onpage SEO

Website marketing contains many approaches, to name a few: searonpage offpage seoch engine optimization, email marketing, social websites and analytic tools. However, one of the most important elements is SEO because it allows people to find you based on relevant queries. Let’s face it, when the general population has a question about something they usually turn to Google. We now produce around 4.7 billion searches a day where around 20% of those queries have never been searched before.  It only makes sense that businesses become as visible as possible on search engine result pages.

Completing SEO for your company means that you first need to optimize your on page presence. To begin setting your site up you need to review the following:

  • Proper URL – The URL is very important as it serves to catch the reader’s eye in SERPs it should be descriptive and relevant to your product or service, they should be easy to spell, say, remember and they should also be set up in a logical way. Ex: URLs like www.xyzcompany.com/index.php?987  makes it impossible to guess what the page will contain,  www.xyzcompany.com/blogi makes it clear as to what the page will contain
  • Keywords – Do proper keyword research, edit the list for moderate competitiveness, decide on a primary keyword for title tags and in first paragraphs of content, use variations of this keyword, such as plural or in a phrase
  • Map your website – organize hierarchy of pages to allow for a relationship based approach in assigning keywords, this provides the most proper and relevant placement of assigned keywords and will eliminate competition on your own website
  • Delete Duplicates – Ensure titles are unique and there are no duplicate pages on your website, this is important because search engines will pull the site’s title for each of the page’s meta description, you also want to remove the brand name from internal pages and create more unique titles and try adding no follows to unimportant pages
  • Implement proper indexing – create xml sitemaps that provide search engines with the right information to properly index your website, add a link with ‘related pages or articles’ to your pages, it helps with indexing as well as with visitor engagement and implement missing pagination guidelines
  • Page content ­– Try t to incorporate primary and secondary keywords in content without appearing unnatural, try to bold or italicize keywords using mentioned tags
  • Include Social Media – Try to  include sharing buttons for social media sites that you wish to be affiliated with, this encourages sharing and higher traffic, try mentioning popular influences and collaborators in your website and give them a shout out, by tagging them in your content it encourages a wider network of sharing
  • Html Tags :
    • <Title> – 20 to 70 characters, the primary keyword should appear first, each page should be unique, separate keyword or phrases with ( | )
    • <meta> – 140 to 170 characters, include primary and a secondary keyword in conversational context, meta titles appear in blue in SERPs and descriptions are the excerpt, make them catchy and appealing
    • <alt> – use keywords in alt tags, do not duplicate, should be a phrase or sentence, are used by images for providing search engines information about the image, the file name should be separated by dashes and the alt text should match the file name minus the dashes
    • <a> – use a variation of your keyword, do not duplicate keywords, represent a link which allows the search engines to credit your website with confidence. Ex: you should link to a page covering monitoring tools and analytics with the anchor text ‘monitor tool’
    • <h1> to <h6> – always use at least one <h1> tag, however you can use 3 or 4, always include keywords, try to incorporate the primary keyword in your <h1> tag, the <h1> tag should be at the top of the page and the first thing people see
      Also use: <b> bold <i> italics <p> paragraph

On page seo optimization is the first place to start when building your websites presence. It provides the right information, structure and confidence to search engines so that they can refer traffic to your site.

If you have any other suggestions or tips, please share with us. For the next article we will be covering the external approach to search engine optimization.

Author: Anthony Baisi

Social Media’s really not that Social

Last night, I went to a networking event and met a guy named David. We discussed the usual small talk: “what do you do, where do you work and what do you like?” After we made attempts to sell ourselves to one another the pressure faded and we were left to talk about what would come naturally to us. He asked me: What does social media mean to you? (Before I answer, I have to tell you that I’m new to the industry and I pride myself on being completely honest with myself and others, this way I can never be disappointed with myself and continue towards what I feel is right.)

I replied: “that social media is frivolous or superficial at best. It’s shallow; it’s convinced everyone that the internet is a shameless popularity contest. I can shake hands, charm the room and get my quota of fifty business cards by the end of the evening, go home and plug all these names into my network, throw the cards away and never contact these people again. Except, for the far and distant chance that I’ll need them, and even in the slightest probability of me actually needing them, would I remember them? Or, more importantly would they remember me?”

Sure, I could be that guy, the tacky ornament at the party that graces every single person in the room with their handshake. Or, I could save some face and talk to David for the remaining of the evening and actually enjoy myself. I feel as if this nauseating ride that Facebook and Twitter are taking us on has got to reach a pinnacle soon and with it, we can start getting back to networks that matter. Why the heck do I want thousands of followers, or friends on Facebook? The human mind is only capable of recognizing a few hundred faces, at best; I can’t even recognize all the so called friends on my personal Facebook account. I think this myth of building connections has reached an over inflated point of no return and we should be more focused on relating with one another. Now I hate being cliché but I guess what I’m trying to say is we should be aiming for quality over quantity. David was kind of taken back by my response and openness, as was I when he agreed with me.

Author: Anthony Baisi

Revolutionize your Online Business

My Viral WebI try and imagine a life without the internet, and what it would be like to not check my cell phone every five minutes for email, SMS, or social media notifications. It’s hard to picture a time where it didn’t exist and what levels of communications came with its absence. The information age is at our finger tips as we have the ability to peruse social websites, business articles, and tech blogs, at the click of a button. But, with this vast amount of data that is available to us comes the process of sorting all this data into relevant information that is useful to us.

With the increasing presence and use of the internet comes amazing opportunity for those that feel like they have something to share with the world. This growing trend creates even further opportunity for those that have the knowledge and ability of website marketing. New tools and tactics like: blogs, Search Engine Optimization, social marketing, email marketing and others; are creating avenues of awareness and interest for businesses and entrepreneurs alike.

We’re not knocking on doors anymore; marketers are creating new ways to reach target audiences by relying on bona-fide interest and inbound marketing. However, creating rich and relevant content to attract your audience is time consuming and can deter resources from other internet marketing activities like running your website, blog, social media dashboard, email campaigns, and analytics.

Finally, there’s an online marketing tool out there that is capable of making this job a lot easier. My Viral Web is an online marketing tool, designed to make anyone feel comfortable with the usability; as a result, you don’t have to be a tech nerd to know what you’re doing. Marketing with an online tool like My Viral Web leverages marketing efforts to create a larger impact on the audience. It promotes a higher level of organization and clarity for the marketers so that better decisions can be made to create more online sales. Although, tools like My Viral Web are still just tools; marketers will still need to muster those creative juices for rich content and smart marketing strategies. But, by clearing the way of those draining, tedious tasks without having to be a tech wizard will help put your business ahead of the curve.  Social engineering concept

This is vital for businesses looking to expand their networks and get their name out there. If you’re having doubts on whether online marketing tools are suitable for your company or not, just take a look around the internet and you’ll soon understand that this is the next big thing. When marketing for business, you’ve got to make sure the program has the complete toolbox, it should at least include: search engine tools, social media tools, email campaign tools and analytic tools.

My favourite part about this tool is the ability to monitor your market. It comes with social media monitoring tools and analytic capabilities included. This allows businesses to know what is working, what has worked in the past and it will also provide information for forecasting. It even allows businesses to see what sentiment the market holds towards themselves and their competitors. Get into the market and find out who is saying what about your company and your competitors. Companies can use this to for an advantage and even convert the competitor’s disappointed customers into their own.

Online marketing tools create large advantages for businesses looking to build their networks with more relevant people. Learn how to connect with the most influential people in the industry and monitor your strategies all in one platform. Because tools like, My Viral Web offer an easier way to market your business; giving you more time to focus on what’s important, your customers.

Author: Anthony Baisi