What can Yahoo Learn from Google?

internet marketing tools, seo tool, social media marketing, Earlier this year I noticed an exodus of marketers, techies and PR types flocking towards Google+. Along with their experience and interests they brought conversations, content and insight to the table which helped Google+ reach new heights of activity. Google+ also received a lot of flak for its slow adoption rate, when in reality it’s actually one of the fastest growing social networks out there! But how did they do it?

Google+ built a creeping strategy around the assumption that their incentives would attract a certain type of person. Their target market shared mutual interests for marketing, PR, technology, and blogging. Together the users of Google+ proudly create, share and +1 content because Google rewards it’s users with SEO benefits from +1’s and higher exposure through Authorship. Writers are also very eager to have their faces beside their work as it increases familiarity and works towards a sense of credibility and trust with the specific author.

I’m sure all of you know that Yahoo recently acquired Tumblr and is showing signs of having learned from Google’s creeping strategy. But instead of going after the techies and marketing types it’s focusing its reach on the creatives of cyberspace.

While marketers are said to a harmonious blend of scientist and artist it’s evident by the platforms being fought for that you can’t find a harmonious blend of interests in a single platform. While Google is building its foundation of users at an alarming rate, Yahoo is strategizing against its competitors by claiming a very valuable resource: creativity.

Even though their contributors are painfully tacky in their articles I haven’t lost faith in this old gem, Yahoo –because with the help of Tumblr finding creative writers will be a cinch.

Author: Anthony Baisi


Twitter Targets Advertisers

TWITTERVERSEIn 2010, Twitter announced that it would begin showing advertisements. Up until now, it has allowed people to promote their Tweets or to promote their accounts for the purpose of gaining followers and exposure. In March of 2012, Twitter launched limited availability of a self-serve tool for purchasing ads and in February, 2013 they launched an Ads API for programmatic buying of huge campaigns. Unfortunately, for three years businesses could only access these tools through invitation only.

However, it wasn’t until last week that Twitter announced their ads could target keywords of Tweets, or Tweets that users engage with, allowing Twitter to compete with Google and Facebook ads. Twitter strived to make the new self-serve interface as user friendly as possible allowing just about anyone to navigate without question. Once you decide on what media you want to use and your budget you can build your own campaign by targeting your market’s location, and interests. Coupled with promoted Tweets and accounts, users can also use Twitter’s Business Analytics to track the impact of their marketing efforts.

“…Today we’re taking the next step and opening up Twitter ads to everyone in the US; Every brand, every business, every account, every individual…”

Twitter has proved itself as a worthy form of communication as major news outlets refer to the Twitterverse for insight on opinion, breaking news, or even disasters from around the world. With social media constantly evolving it’s only a matter of time before the majority of businesses are fully integrated with all platforms. This means that businesses are competing for a limited amount of followers and more so, the engagement of those people within their own networks. When the chance comes around to amplify your voice and reach more people it only makes sense to sign up and try to be heard.

Author: Anthony Baisi

Social Media’s really not that Social

Last night, I went to a networking event and met a guy named David. We discussed the usual small talk: “what do you do, where do you work and what do you like?” After we made attempts to sell ourselves to one another the pressure faded and we were left to talk about what would come naturally to us. He asked me: What does social media mean to you? (Before I answer, I have to tell you that I’m new to the industry and I pride myself on being completely honest with myself and others, this way I can never be disappointed with myself and continue towards what I feel is right.)

I replied: “that social media is frivolous or superficial at best. It’s shallow; it’s convinced everyone that the internet is a shameless popularity contest. I can shake hands, charm the room and get my quota of fifty business cards by the end of the evening, go home and plug all these names into my network, throw the cards away and never contact these people again. Except, for the far and distant chance that I’ll need them, and even in the slightest probability of me actually needing them, would I remember them? Or, more importantly would they remember me?”

Sure, I could be that guy, the tacky ornament at the party that graces every single person in the room with their handshake. Or, I could save some face and talk to David for the remaining of the evening and actually enjoy myself. I feel as if this nauseating ride that Facebook and Twitter are taking us on has got to reach a pinnacle soon and with it, we can start getting back to networks that matter. Why the heck do I want thousands of followers, or friends on Facebook? The human mind is only capable of recognizing a few hundred faces, at best; I can’t even recognize all the so called friends on my personal Facebook account. I think this myth of building connections has reached an over inflated point of no return and we should be more focused on relating with one another. Now I hate being cliché but I guess what I’m trying to say is we should be aiming for quality over quantity. David was kind of taken back by my response and openness, as was I when he agreed with me.

Author: Anthony Baisi

Revolutionize your Online Business

My Viral WebI try and imagine a life without the internet, and what it would be like to not check my cell phone every five minutes for email, SMS, or social media notifications. It’s hard to picture a time where it didn’t exist and what levels of communications came with its absence. The information age is at our finger tips as we have the ability to peruse social websites, business articles, and tech blogs, at the click of a button. But, with this vast amount of data that is available to us comes the process of sorting all this data into relevant information that is useful to us.

With the increasing presence and use of the internet comes amazing opportunity for those that feel like they have something to share with the world. This growing trend creates even further opportunity for those that have the knowledge and ability of website marketing. New tools and tactics like: blogs, Search Engine Optimization, social marketing, email marketing and others; are creating avenues of awareness and interest for businesses and entrepreneurs alike.

We’re not knocking on doors anymore; marketers are creating new ways to reach target audiences by relying on bona-fide interest and inbound marketing. However, creating rich and relevant content to attract your audience is time consuming and can deter resources from other internet marketing activities like running your website, blog, social media dashboard, email campaigns, and analytics.

Finally, there’s an online marketing tool out there that is capable of making this job a lot easier. My Viral Web is an online marketing tool, designed to make anyone feel comfortable with the usability; as a result, you don’t have to be a tech nerd to know what you’re doing. Marketing with an online tool like My Viral Web leverages marketing efforts to create a larger impact on the audience. It promotes a higher level of organization and clarity for the marketers so that better decisions can be made to create more online sales. Although, tools like My Viral Web are still just tools; marketers will still need to muster those creative juices for rich content and smart marketing strategies. But, by clearing the way of those draining, tedious tasks without having to be a tech wizard will help put your business ahead of the curve.  Social engineering concept

This is vital for businesses looking to expand their networks and get their name out there. If you’re having doubts on whether online marketing tools are suitable for your company or not, just take a look around the internet and you’ll soon understand that this is the next big thing. When marketing for business, you’ve got to make sure the program has the complete toolbox, it should at least include: search engine tools, social media tools, email campaign tools and analytic tools.

My favourite part about this tool is the ability to monitor your market. It comes with social media monitoring tools and analytic capabilities included. This allows businesses to know what is working, what has worked in the past and it will also provide information for forecasting. It even allows businesses to see what sentiment the market holds towards themselves and their competitors. Get into the market and find out who is saying what about your company and your competitors. Companies can use this to for an advantage and even convert the competitor’s disappointed customers into their own.

Online marketing tools create large advantages for businesses looking to build their networks with more relevant people. Learn how to connect with the most influential people in the industry and monitor your strategies all in one platform. Because tools like, My Viral Web offer an easier way to market your business; giving you more time to focus on what’s important, your customers.

Author: Anthony Baisi