What can Yahoo Learn from Google?

internet marketing tools, seo tool, social media marketing, Earlier this year I noticed an exodus of marketers, techies and PR types flocking towards Google+. Along with their experience and interests they brought conversations, content and insight to the table which helped Google+ reach new heights of activity. Google+ also received a lot of flak for its slow adoption rate, when in reality it’s actually one of the fastest growing social networks out there! But how did they do it?

Google+ built a creeping strategy around the assumption that their incentives would attract a certain type of person. Their target market shared mutual interests for marketing, PR, technology, and blogging. Together the users of Google+ proudly create, share and +1 content because Google rewards it’s users with SEO benefits from +1’s and higher exposure through Authorship. Writers are also very eager to have their faces beside their work as it increases familiarity and works towards a sense of credibility and trust with the specific author.

I’m sure all of you know that Yahoo recently acquired Tumblr and is showing signs of having learned from Google’s creeping strategy. But instead of going after the techies and marketing types it’s focusing its reach on the creatives of cyberspace.

While marketers are said to a harmonious blend of scientist and artist it’s evident by the platforms being fought for that you can’t find a harmonious blend of interests in a single platform. While Google is building its foundation of users at an alarming rate, Yahoo is strategizing against its competitors by claiming a very valuable resource: creativity.

Even though their contributors are painfully tacky in their articles I haven’t lost faith in this old gem, Yahoo –because with the help of Tumblr finding creative writers will be a cinch.

Author: Anthony Baisi

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They’ll Listen if You Speak their Language: Native Advertising Infographic

With the internet growing old, the soft glow and one page scrolls of infinite blogs seem to grow more mundane each day, causing our expectations for better design, advertising, and interaction to rise. With content marketing making a big impact in the online advertising industry late last year and early 2013, we’ve seen a multitude of sponsored and promoted stories fill our social networks. These stories are relevant to the stuff we like and the people in our networks, but the promoted article is still displayed whether we expressed interest or not.

Native advertising is the process of integrating sponsored content into the organic experience of the platform. In this post: 15 Things You Probably Never Knew About Celebrities brought to you by, Cottonelle reaches the Buzzfeed audience in a way that is parrellel to Buzzfeed’s brand image. By taking on a familiar or preferred voice, a brand can reach a new or existing customer segment by playing on the fable of a wolf in sheep’s clothing.

goingnative
Author: Anthony Baisi

What is SEO or Google’s Panda and Penguin? How do they Affect my Page Rank?

Search engine optimization is when you optimize your on-site content as well as your content off-site for Search Engine’s crawlers. Search engines release crawlers that literally crawl the web and look for new data or updates to existing data. The crawlers take this information and report it back to the search engine who then determines how credible a website is based on the quality of on-site and off-site content. However, there are said to over 200 factors affecting your page rank but a large portion of your placement can be controlled through smart content and proper tagging.

There are four sides to SEO and a lot more to Page Rank, however for brevity’s sake we’ll only discuss SEO:

  • Positive On-Site SEO
  • Negative On-Site SEO
  • Positive Off-Site SEO
  • Negative Off-Site SEO

Once the search engine can justify your credibility and quality of content it will reward you by giving you preference in the search engine result pages. The higher the quality the more Google rewards you, and don’t forget about Bing and Yahoo, they like quality too.

Search Engine Optimization really got a jolt when Google released its high quality algorithm, Panda in April, 2011. Even though this algorithm was released in 2011 to improve the quality of search referrals it still continues to remind us that quality is better than quantity.

In April, 2012, Google released another quality algorithm but this one is targeted at decreasing the prevalence of webspam. Google labels webspam as using blackhat techniques to increase web presence through loophole tactics that don’t benefit the user, but rank the website higher than it deserves.

Some blackhat techniques you should note:

  • Keyword Stuffing – overloading your website with keywords resulting in unnatural looking content.
  • Trolling – Creating an emotional or irrelevant response in order to conjure conversation through any means necessary –even being an ass.
  • Link Schemes – excessive link exchanges, buying or selling links.
  • Cloaking – Misleading users and search engines through different content and URL’s, think re-directs.
  • Duplicate Content – Deliberate duplications in order to trick search engines, seriously though? The jokes on you.
  • Hoaxes – Posts and articles that say they will donate, or award a certain achievement for comments, likes, or shares. I know you’ve seen these on Facebook (100,000 shares and this cute baby girl gets a puppy!)

Google’s Panda Algorithm:

Google’s Penguin Algorithm: 

How do we get good page ranking and build solid SEO that reflects our quality and integrity?

How about good old fashioned, quality networking? Try to build relationships with fellow bloggers, marketers and strengthen your network and communications.
Thought leadership, start a blog that allows guest contributors and open commenting. This will allow people to share worthwhile resources and discuss these topics with interested visitors as well as the website’s staff. Eventually, if the content keeps them coming back you will have fostered a community of though leadership. Another branch of Thought Leadership, which includes many of the same elements of is called Opinion Leadership.

You can also subscribe to Google Webmaster Central Blog’s RSS feed to stay update with the latest Google announcements.

Some points to keep in mind:

  • Don’t be afraid to try – Remember what I said about keyword stuffing, produce your content to provide complete and comprehensive information on the subject. Create something that keeps them coming back.
  • Be nitpicky – All errors should be cleared, dead links, grammar, spelling, check facts –remember journalistic integrity.
  • Be yourself – No, no, no copying. No duplicates either.  Be original.
  • Avoid confusion – Yes, flash is cool and so is making money on advertising, but don’t go and let the ads take over your website.
  • Birds of a feather flock together – Try not to post on blogs or sites that seem shady or sketchy (using blackhat techniques). Google will associate those links with your website and this is a good example of negative off-site SEO.
  • Read lots – Finding inspiration is a big part of being original, take time to read, discover new blogs, writers, designers, illustrators, whatever you find remarkable.
  • Be Social – Share your knowledge and don’t be afraid to share your best tactics either. People come to communities like this to learn, we can all reach our goals if we share what we know.

    Author: Anthony Baisi

How to Monetize your Social Media

http://www.myviralweb.com/featuresWith social media getting older by the minute, people are getting wiser and finding their way around the clutter. Sure, there’s plenty of nonsense and useless memes but there’s still relevant and creative merit out there waiting at every corner. If you’re a small business owner, finding the right platforms that run parallel with your business goals is a tedious but rewarding task as they will soon be the catalyst in your online strategy.

I’ve found that for every business structure there is around 4 or 5 social networks that are relevant and hold potential for business development. For instance, a business that is service based would have less success than a business that is product based on Instagram, Pinterest, and Flickr. But those that are service based can have more success on Twitter, Linkedin, or even Four Square.

The point is that there is a unique environment in every social media platform that demands a certain type of content and promotion. If you’re a little cafe or restaurant don’t be afraid to get interactive with your clients, put a sign in your window indicating a social media contest: Enter your picture of your favourite XYZ dish and you’ll be entered to win a free XYZ meal every day for a month! You can do this with food, coffee, or pretty much anything you can take a picture of.

The tedious part in finding your business’ preferred social networks is A/B Testing. I sat down last night with a photographer friend and we went over the social networks he was on and the ones he’s made sales on. Obviously, you want to focus more on the channels that drive your development but you also want to diversify and reach into different segments without stretching yourself thin.

Don’t feel by setting up a Google+ account that you have to stay consistent with it, if it’s not for you, it’s not for you. However, pay attention to where your competitors are, if they’re already on Google+ maybe you should stay on and post content regularly. Going back to my photographer friend, he didn’t want to post his work on Pinterest because of their user terms. I suggested that he could just post the pictures that he’s already sold on Pinterest in hopes of using them for promotion and potentially driving traffic to his point of sale.

I think a lot of new business owners, free lancers, artists, and people with little online marketing know how often get intimidated by social media marketing. I’ve found that people are often misinformed, intimidated or they feel like it doesn’t apply to them or their business structure. Look at what we’re achieving with social media:  civil uprisings went viral, we increased political involvement, we documented and monitored war, and we ensured a sense of internet freedom.

Social media isn’t going anywhere and with its maturity more people will catch on. The question is: will you be left behind?

Author: Anthony Baisi

16 Easy Offsite SEO Tips for 2013

In the last article we talked about website marketing and the benefits of orank-highernsite search engine optimization. Today we are going to explore some offsite SEO practices for increasing visibility on search engine result pages. An emerging theme I’ve been encountering online is the push for diversification. That includes diversifying your anchor text, link profiles, traffic sources and your overall strategy. This will help in broadening the realm of interest and increase the chances of connecting with prospects. Keep this suggestion in the back of your mind while going over the recommended SEO tasks.

When comparing onsite and offsite SEO you have to keep in mind that they both play vital roles in your website’s visibility. If you recall the image from the prior post if was of an iceberg with the exposed part of the ice representing onsite and the submerged part representing offsite.  This means that while they are complementary and of the same approach there is a lot more to offsite optimization. While completing the tasks below keep in mind that you want to be building your presence online so that search engine crawlers can recommend your website in confidence. If these spiders find that your website has a lot of credible mentions they will in turn refer your website by ranking your site higher in SERPs.

1.       Article Marketing – Choose keywords, create a catchy title, and use proper structure
Try: Ezine and Goarticles

2.       Setup a Blog – Create an internal blog for your website and don’t over promote yourself, offer your visitors content they will find helpful or applicable

3.       Go Social – Setup Facebook, Twitter, Linkedin, Google+, Youtube, and many more, be consistent when you post relevant and engaging content

4.       Try publishing short educational Ebooks/PDF reports –  Create useful resources and brand the pages with your log

5.       Web directories – There are a lot of free online directories and it helps to get some publicity
Try Viesearch, DMOZ, and Jayde

6.       Discover forums – Become a member of some relevant forums and offer insight and share your industry tips

7.       Comment in Blogs – This is a great way to build some relationships with fellow bloggers and it could eventually lead to some good links

8.       Try a PPC Campaign – Explore Google Adwords and take advantage of their simulator feature for practice

9.       Submit to Social bookmarking websites – Try and refer people to your blog posts as they should include the most unique and engaging content
Try: Digg, Reddit, StumbleUpon, The Web Blend

10.   Explore Multimedia (Slideshare, YouTube, Pinterest, Prezi, Flickr, Instagram) – Develop presentations/video on product use or frequently asked questions, post pictures and relevant content on photo sharing sites

11.   Discover online communities Google+, Facebook – Become a member or communities and setup your own to share interesting articles and to ask/answer industry questions

12.   Guest Blog – Try guest blogging on websites, you could even offer guest blogging in your company blog

13.   Localize your content, Google maps, local directories – Get your website on Google maps and make sure you check out local directories

14.  Post answers in Yahoo Answers – It’s beneficial to occasionally check out Yahoo Answers and try to offer some answers relevant to you competitive advantage

15.   Develop a Wiki Sandbox—and publish it – This is a longer process but definitely worth it and it has the potential to lead to some good links

16.   Press releases – Write some press releases on company news and get the word out there
Try: 1888pressrelease

Together mentioned tactics will help you become more visible in SERPs. Remember to keep diversification in mind while developing your links and strategies. Keep your eyes open and if you see your competitors somewhere you aren’t make sure to register and set up camp. It’s highly recommended that you try to be everywhere that your competitors are to ensure further reach.

While some of these tactics are basic approaches to SEO it’s essential that you try and explore as many options as possible in creating awareness. Try and build healthy and lasting relationships in the blogging community and remember which hat you’re wearing when writing. Have fun with it and be natural when personalizing content it will show in your writing style and approach.

Author: Anthony Baisi

7 Tips for Blogging

Staying up to date with social http://www.myviralweb.com/category/blogwebsites and effective marketing can be an arduous task especially when you’re running a blog. It’s true that blogging takes a lot of commitment and thought but it doesn’t have to be so time consuming and complicated. Here are seven easy steps that will put your blog on the right track for success:

Set it up right and keep the momentum strong by publishing your content consistently. When I say consistently I mean if you write three articles a week or if you write one article a month, try to keep that pace going. If your readers don’t see enough consistency they may unsubscribe and replace your blog with a more active one.

Stay organized and if you have great ideas write them down. Make a calendar for publishing dates and new ideas ahead of time to ensure consistency. Archive ideas so you when you hit writer’s block you’ll still have some content on the back burner.

Be a part of the community; get interactive with relevant social groups in Facebook, Linkedin, Twitter, and Google+. These are great places to share the stories you’ve read and to further discuss them with new people. You can share your stories as well and generate new followers and readers. Make sure to show your appreciation with new comments and shares by thanking them and creating conversation.

Properly align your business, internal blog and external blogs with the right keywords and search optimization strategy. This will help keep your network relevant and help your business/blog develop a stronger presence in the industry.

Try adding a call to action at the end of your posts to see if your content can generate leads or sales. You could even try a special offer at the end of your post like a 30 day free trial or exclusive discount option. Make sure you have sharing options with all social media platforms and a subscription to your RSS feed.

Diversify your target market and try promoting your content across a wider range of channels. Remember to be creative and natural when doing so to appear relevant and well suited for the new audience.

Make sure to track results and monitor your blog’s activity including, traffic, links, and shares. You want to know where your traffic is coming from and what platforms provide the most engagement. This will teach you which channels deserve more attention and who you should be targeting.

Together these tactics will help you determine what works and what doesn’t. Remember to rely on your intuition, if it doesn’t sit right with you, don’t do it; unless, however, that is what you’re going for?

Happy blogging!

Author: Anthony Baisi

Keep It Simple, Stupid

After writing “The Cat in the Hat” which had 225 words in total, Seuss’ shortandtothepointpublisher Bennet Serf challenged Seuss to write a book using even less words. Pleased to accept the challenge, Seuss wrote “Green Eggs with Ham” which surpassed Serf’s expectations at exactly 50 words.

I think a lot of bloggers can benefit from this example as Seuss cut off the fat and gave his audience what they want in exactly 50 words. For me, this book was a classic and I still find its humour coming up in pop culture.

While reading blog post, after blog post I find myself skimming and only paying attention when I notice keywords. People want their information quickly, properly decorated with pictures, and with the right amount of white space. Why not give the people what they want? So –throw a catchy title in the mix and whip up another great post!

Why do you think video is so huge with marketing? It’s so popular because the viewer can absorb so much more information than by reading and in a shorter time frame too. This forces me to think of Twitter’s Vine application because we can now diversify and enrich our 140 characters into informative, entertaining and to the point communication.

I find the same theme is consistent with email. Where if you don’t earn someone’s attention within the first few lines chances are slim they’ll continue to the next paragraph. Be brief, be informative and convey what your trying to say without drawing it out too long.

Be creative, trust your intuition and ignore word count recommendations for standard blog posts.

Saves us with brevity.

Author: Anthony Baisi