Staying up to date with social websites and effective marketing can be an arduous task especially when you’re running a blog. It’s true that blogging takes a lot of commitment and thought but it doesn’t have to be so time consuming and complicated. Here are seven easy steps that will put your blog on the right track for success:
Set it up right and keep the momentum strong by publishing your content consistently. When I say consistently I mean if you write three articles a week or if you write one article a month, try to keep that pace going. If your readers don’t see enough consistency they may unsubscribe and replace your blog with a more active one.
Stay organized and if you have great ideas write them down. Make a calendar for publishing dates and new ideas ahead of time to ensure consistency. Archive ideas so you when you hit writer’s block you’ll still have some content on the back burner.
Be a part of the community; get interactive with relevant social groups in Facebook, Linkedin, Twitter, and Google+. These are great places to share the stories you’ve read and to further discuss them with new people. You can share your stories as well and generate new followers and readers. Make sure to show your appreciation with new comments and shares by thanking them and creating conversation.
Properly align your business, internal blog and external blogs with the right keywords and search optimization strategy. This will help keep your network relevant and help your business/blog develop a stronger presence in the industry.
Try adding a call to action at the end of your posts to see if your content can generate leads or sales. You could even try a special offer at the end of your post like a 30 day free trial or exclusive discount option. Make sure you have sharing options with all social media platforms and a subscription to your RSS feed.
Diversify your target market and try promoting your content across a wider range of channels. Remember to be creative and natural when doing so to appear relevant and well suited for the new audience.
Make sure to track results and monitor your blog’s activity including, traffic, links, and shares. You want to know where your traffic is coming from and what platforms provide the most engagement. This will teach you which channels deserve more attention and who you should be targeting.
Together these tactics will help you determine what works and what doesn’t. Remember to rely on your intuition, if it doesn’t sit right with you, don’t do it; unless, however, that is what you’re going for?