With the internet growing old, the soft glow and one page scrolls of infinite blogs seem to grow more mundane each day, causing our expectations for better design, advertising, and interaction to rise. With content marketing making a big impact in the online advertising industry late last year and early 2013, we’ve seen a multitude of sponsored and promoted stories fill our social networks. These stories are relevant to the stuff we like and the people in our networks, but the promoted article is still displayed whether we expressed interest or not.
Native advertising is the process of integrating sponsored content into the organic experience of the platform. In this post: 15 Things You Probably Never Knew About Celebrities brought to you by, Cottonelle reaches the Buzzfeed audience in a way that is parrellel to Buzzfeed’s brand image. By taking on a familiar or preferred voice, a brand can reach a new or existing customer segment by playing on the fable of a wolf in sheep’s clothing.