What can Yahoo Learn from Google?

internet marketing tools, seo tool, social media marketing, Earlier this year I noticed an exodus of marketers, techies and PR types flocking towards Google+. Along with their experience and interests they brought conversations, content and insight to the table which helped Google+ reach new heights of activity. Google+ also received a lot of flak for its slow adoption rate, when in reality it’s actually one of the fastest growing social networks out there! But how did they do it?

Google+ built a creeping strategy around the assumption that their incentives would attract a certain type of person. Their target market shared mutual interests for marketing, PR, technology, and blogging. Together the users of Google+ proudly create, share and +1 content because Google rewards it’s users with SEO benefits from +1’s and higher exposure through Authorship. Writers are also very eager to have their faces beside their work as it increases familiarity and works towards a sense of credibility and trust with the specific author.

I’m sure all of you know that Yahoo recently acquired Tumblr and is showing signs of having learned from Google’s creeping strategy. But instead of going after the techies and marketing types it’s focusing its reach on the creatives of cyberspace.

While marketers are said to a harmonious blend of scientist and artist it’s evident by the platforms being fought for that you can’t find a harmonious blend of interests in a single platform. While Google is building its foundation of users at an alarming rate, Yahoo is strategizing against its competitors by claiming a very valuable resource: creativity.

Even though their contributors are painfully tacky in their articles I haven’t lost faith in this old gem, Yahoo –because with the help of Tumblr finding creative writers will be a cinch.

Author: Anthony Baisi

They’ll Listen if You Speak their Language: Native Advertising Infographic

With the internet growing old, the soft glow and one page scrolls of infinite blogs seem to grow more mundane each day, causing our expectations for better design, advertising, and interaction to rise. With content marketing making a big impact in the online advertising industry late last year and early 2013, we’ve seen a multitude of sponsored and promoted stories fill our social networks. These stories are relevant to the stuff we like and the people in our networks, but the promoted article is still displayed whether we expressed interest or not.

Native advertising is the process of integrating sponsored content into the organic experience of the platform. In this post: 15 Things You Probably Never Knew About Celebrities brought to you by, Cottonelle reaches the Buzzfeed audience in a way that is parrellel to Buzzfeed’s brand image. By taking on a familiar or preferred voice, a brand can reach a new or existing customer segment by playing on the fable of a wolf in sheep’s clothing.

goingnative
Author: Anthony Baisi

Demographics of Social Networks: Who’s Who?

Yeah, so we know social media is important and that fact that it’s getting older gives us no excuse for understanding and integrating it into our business structures. We’ve come a far way in this information age and we’ll only be moving forward with apps being developed constantly as well as technology breakthroughs -such as Google’s Glass.

Social media websites are just like cities, towns or Countries  if you’re Facebook. Most of these websites attract a certain type of person with common interests, opinions or activities. These demographics are important to marketers and anyone working in social media as they allow us to peer into the culture and behaviour of the website’s users. Once we know who we’re talking to it becomes much easier to connect to the users and start genuine dialog.

The infographic below breaks down the demographic profile of some of the webs largest social networks. The criteria is broken down into:

  • Gender
  • Education Level
  • Income Level
  • Age
socialmediainfographic
Infographic by Flowtown

Social Media Demographics: Who’s Using Which Sites? is brought to you by, Flowtown.

Author: Anthony Baisi

What is SEO or Google’s Panda and Penguin? How do they Affect my Page Rank?

Search engine optimization is when you optimize your on-site content as well as your content off-site for Search Engine’s crawlers. Search engines release crawlers that literally crawl the web and look for new data or updates to existing data. The crawlers take this information and report it back to the search engine who then determines how credible a website is based on the quality of on-site and off-site content. However, there are said to over 200 factors affecting your page rank but a large portion of your placement can be controlled through smart content and proper tagging.

There are four sides to SEO and a lot more to Page Rank, however for brevity’s sake we’ll only discuss SEO:

  • Positive On-Site SEO
  • Negative On-Site SEO
  • Positive Off-Site SEO
  • Negative Off-Site SEO

Once the search engine can justify your credibility and quality of content it will reward you by giving you preference in the search engine result pages. The higher the quality the more Google rewards you, and don’t forget about Bing and Yahoo, they like quality too.

Search Engine Optimization really got a jolt when Google released its high quality algorithm, Panda in April, 2011. Even though this algorithm was released in 2011 to improve the quality of search referrals it still continues to remind us that quality is better than quantity.

In April, 2012, Google released another quality algorithm but this one is targeted at decreasing the prevalence of webspam. Google labels webspam as using blackhat techniques to increase web presence through loophole tactics that don’t benefit the user, but rank the website higher than it deserves.

Some blackhat techniques you should note:

  • Keyword Stuffing – overloading your website with keywords resulting in unnatural looking content.
  • Trolling – Creating an emotional or irrelevant response in order to conjure conversation through any means necessary –even being an ass.
  • Link Schemes – excessive link exchanges, buying or selling links.
  • Cloaking – Misleading users and search engines through different content and URL’s, think re-directs.
  • Duplicate Content – Deliberate duplications in order to trick search engines, seriously though? The jokes on you.
  • Hoaxes – Posts and articles that say they will donate, or award a certain achievement for comments, likes, or shares. I know you’ve seen these on Facebook (100,000 shares and this cute baby girl gets a puppy!)

Google’s Panda Algorithm:

Google’s Penguin Algorithm: 

How do we get good page ranking and build solid SEO that reflects our quality and integrity?

How about good old fashioned, quality networking? Try to build relationships with fellow bloggers, marketers and strengthen your network and communications.
Thought leadership, start a blog that allows guest contributors and open commenting. This will allow people to share worthwhile resources and discuss these topics with interested visitors as well as the website’s staff. Eventually, if the content keeps them coming back you will have fostered a community of though leadership. Another branch of Thought Leadership, which includes many of the same elements of is called Opinion Leadership.

You can also subscribe to Google Webmaster Central Blog’s RSS feed to stay update with the latest Google announcements.

Some points to keep in mind:

  • Don’t be afraid to try – Remember what I said about keyword stuffing, produce your content to provide complete and comprehensive information on the subject. Create something that keeps them coming back.
  • Be nitpicky – All errors should be cleared, dead links, grammar, spelling, check facts –remember journalistic integrity.
  • Be yourself – No, no, no copying. No duplicates either.  Be original.
  • Avoid confusion – Yes, flash is cool and so is making money on advertising, but don’t go and let the ads take over your website.
  • Birds of a feather flock together – Try not to post on blogs or sites that seem shady or sketchy (using blackhat techniques). Google will associate those links with your website and this is a good example of negative off-site SEO.
  • Read lots – Finding inspiration is a big part of being original, take time to read, discover new blogs, writers, designers, illustrators, whatever you find remarkable.
  • Be Social – Share your knowledge and don’t be afraid to share your best tactics either. People come to communities like this to learn, we can all reach our goals if we share what we know.

    Author: Anthony Baisi